Olsen Ebright

Olsen Ebright

News, communications & editorial executive

Olsen Ebright is a media consultant and principal for Newsworthy LLC. He worked in local TV news for 17 years, including eight years leading the KTLA digital team in Los Angeles, growing traffic to become the most-visited local TV news website in the country and launching KTLA+, the station’s first-ever smart TV app, garnering 30 million midroll impressions a month. Nowadays, he helps clients navigate the media world and leverage the power of digital.

Newsworthy LLC

Principal
(May 2022 – present)

Advised clients on strategy and tactics, content creation and audience development. Helped brands and individuals with image management, media training and other communication services, including media kits and digital content. Oversaw vendors, contractors, budgets and KPIs.

KTLA

Assistant news director, digital
(May 2017 – October 2021)

Facilitated digital team by overseeing all aspects of staffing, budgeting and expansion plans. Oversaw performance of executive producers and other managers in the news department. Developed live, original online-only programming. Assisted senior leadership by preparing and presenting monthly/quarterly reports.

• Met annual revenue goals by developing new digital sales inventory in collaboration with KTLA Sales / Creative teams and departments.
• Steered significant efforts to launch KTLA+; displaying 30 million monthly ad impressions.
• Developed 15.5 weekly hours of original streaming-only video programming
• Supported company by serving as co-interim news director for three months.
• Introduced industry-leading new media projects, such as digital-first video Alexa flash briefings, 360 video, Instagram Stories, and multiple podcast series.
• Migrated 120-person news department onto Microsoft Teams, allowing seamless remote / hybrid work.

Executive producer, digital
(April 2013 – May 2017)

Developed detailed and comprehensive digital training program, along with strategic plans for Facebook, Twitter and Instagram. Monitored employee performance and provided support when needed to enhance overall efficiency.

• Grew KTLA brand, sub-brand and talent social accounts to No. 1 in DMA.
• Increased online engagement and TV tune-in by attracting viewers through implementation of engaging digital and social media campaigns.
• Achieved consistent YOY growth for 35 months by augmenting live video / VOD views.
• Grew digital team from four people to 21 employees by restructuring entire hiring and recruitment process of organization and delivering individualized / specialized training and support.

KNBC

Social media lead / content producer
(September 2007 – April 2013)

Wrote captivating and engaging articles for nbcla.com that focused on breaking news. Provided specialized training and coaching to reporters, producers, photographers aimed at enhancing skills related to web publishing and print writing. Managed Facebook ad buys and sponsored campaigns, while administering digital internship program.

• Created robust social media plans and strategy for 60+ accounts, while ensuring compliance with organizational plans and objectives.

KNTV

Senior news editor
(May 2006 – September 2007)

• Wrote articles, edited video, built galleries, coordinated online sweeps coverage for nbc11.com

WCMH

News editor
(October 2004 – May 2006)

• Wrote articles, edited video, built galleries, coordinated online sweeps coverage for NBC4i.com